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About Merchant 1948
The first small family run shoe store was opened in 1948 by Guglielmo Anselmi. Descended from Luino in northern Italy, Guglielmo infused a passion for craftsmanship and quality into every detail of every item on his shelves, along with a passionate customer focus. True to his Italian heritage the small store was passed down through generations, with the family maintaining these values and traditions.
Today, through innovation and commitment, the legacy and success of this small store has inspired, and evolved into a strong offline Beautiful Shoes. Leading Styling. Warm, Caring People.